Oh hey, didn’t see you there! Once again, memes are distracting me from my work. It is nearly impossible to visit a social media platform and not see one. Why have memes become so popular? I believe there are three factors to why memes are so widely used:
- They are funny and make people laugh
- They provide fresh and exciting content
- They are relatable
Memes and Their Importance
I would describe memes as short comics. There is typically a picture and a small joke or reference that accompanies it. Depending on the content, a certain demographic will understand and relate to the meme. When memes first started, there were only a few picture templates to choose from. Now anyone can take a picture of something common, and it can be a meme!
Memes are even used by well-known businesses and brands as a way of advertising. In the article, “How to Use Memes: A Guide for Marketers” by Julia Enthoven, the point is made that memes bring people together.
“Memes are funny, and that helps foster community among your followers. They create a sense of belonging because your audience can relate to the situation you refer to and everyone’s in on the same joke.”
How to Use Memes: A Guide for Marketers by Julia Enthoven, https://www.socialmediaexaminer.com/how-to-use-memes-guide-for-marketers/
Water Anyone?
Two summers ago, my family went for a picnic at the University of Alberta Botanic Garden. Like most families, we don’t all have the same taste buds. Some of us like mustard, others think it is a condiment from Satan himself. Some of us like mayonnaise, while others gag just thinking about it. So what did my dad decide to put on them to appease everyone? Neither. They were dry to say the least. The image above was shared with me, and reminded myself and my sister of that memory. Memes are a simple, yet effective way of relating with one another and looking back on the good times in life.
Picture link: https://me.me/i/this-picture-just-got-stuck-to-the-roof-of-my-d7662c7d6abf4dacb2fac6024823cf03
It is moments like these that remind me of the effectiveness of memes. Whether for an individual or a corporation, they help bring people together. So what are you waiting for? Reconnect with the ones around you.
Jeff Talks Technology 